A back facial is a spa treatment particularly suited to the return of summer, the season for bathing suits and backless dresses. The fact that we cannot see our own backs does not mean we should neglect to give this part of the body the attention it needs. In fact, the back should be treated with special care because it is such a hard to reach area.A back facial is not to be confused with a regular body treatment. It addresses specific concerns according to skin type. It is intended to clarify and soften the skin, helping to improve its appearance and texture. It will leave your client feeling fresh and relaxed with a healthy, glowing back.
The back facial follows the same steps as a traditional European facial:
Cleanse: Remove the impurities at the surface of the skin. A battery-operated cleansing brush and foaming gel cleanser can be used, particularly for oily and congested skin types.
Exfoliate: Remove dead cells, increase microcirculation and improve skin texture.
Deep cleanse: Using a deep-pore cleanser to liquefy sebum and unclog the pores, it is recommended to do the cleansing-exfoliation-deep pore cleansing steps under steam—you can always recommend that the client use the steam room facility if you have one available.
Extractions: Following the steps above will make it easier for you to perform the extractions. Extractions are a necessary step in a back facial treatment, since it is an area that clients cannot reach themselves.
Treatment serum/ampoule: This intensive infusion of active ingredients should be targeted according to the customer’s concern: the formula can be hydrating, soothing or purifying. It can even be anti-aging or brightening.
Relaxation: The back is an area where the body holds a lot of tension. It is always valuable to include a neck-shoulder-back massage in your back facial.
Treatment mask: This would also be customized according to the client’s concern. Typically, a clay-based mask would be used for oily/acne prone skin, and a gel or cream-based mask to deeply hydrate dry/mature/sun exposed skin.
Apply a protection cream tailored to the client’s skin type at the end of the treatment to restore hydration. Apply a sunscreen if necessary. This is a great opportunity to present the brand new retail sun products you just received!
The benefits of a back facial vary based on the client’s skin type.
An oily skin/acne back facial will clear up clogged pores, with extra attention on extractions. It helps refine the skin texture, and makes it smoother and clearer.
Other skin types that can benefit from a back facial are mature, sun-damaged and hyperpigmented skin types. Using glycolic peels, microdermabrasion and vitamin C will help even out skin tone. Since the skin on the back is a lot thicker than the skin on the face, more people will be able to receive this add-on for the back—whereas the face might be too sensitive. So just as with a regular facial, it is a great way to upgrade a basic treatment.
Dry skin will love a back facial! While it can be easy for your clients to keep a clean back with the assistance of back scrubbing shower tools, moisturizing the back and treating dry skin on oneself is much more challenging to do.
Offering a back facial is a great way to increase client loyalty. A regular client who comes in for their routine acne facial will be delighted to discover the benefits of receiving a full back facial as well. Use this opportunity to get your client interested in an overall wellness and beauty regime involving new services, body treatments, massage and self-tanning.
