Kile Law, president/founder of Blue Water Spa in Raleigh, N.C., says eye treatments are definitely growing in popularity, and not just with the older demographic. "It's refreshingly skewing a lot younger," she notes. "Women today are starting to care for their skin more than they did in generations past, and are aging so beautifully. And they're realizing that the eyes can really give away your age more than anything."
• Fine Lines & Wrinkles
The Ultra Eye Rejuvenation Enhancement (30 minutes, $65) at the Peninsula Spa at the Peninsula Hotel in Beverly Hills, Calif., stimulates the production of collagen, and nourishes and deeply moisturizes the delicate skin around eyes with a full-bodied moisturizing enzyme and rich creams to help diminish the appearance of fine lines.Les Nouvelles Esthétiques & Spa
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