Spa Director Spotlight:
Michelle Lucas is a Licensed Esthetician who holds a Bachelor of Science Degree from the University of Texas at Austin. She is a certified PCA Skin Professional, Certified Aesthetic Laser Technician, Certified HydraFacial Technician, and is also certified in eyelash extensions and permanent makeup. She has always had a love for nutrition and wellness, and developed a love for skin care and aesthetics through years of working in dermatology as a pharmaceutical sales professional.
Spa goers looking for the most advanced medi-spa treatments in a true, relaxation-focused atmosphere will find the culmination of their desires at Felicite Day Spa in Robinson Township, Pennsylvania. With a top-notch team of licensed estheticians, certified esthetic laser technicians, nail technicians and massage therapists, Felicite Day Spa offers skin care and body treatments meant to relax, renew and reveal beauty within their clients.
Felicite (French for bliss) was created as an outlet for women to gather together to take time for themselves to relax and gain self-confidence by enhancing their inner and outer beauty. The goal is to provide cutting edge, state of the art treatments, but in a comfortable, and relaxing environment.
SIGNATURE TREATMENT
Felicite Day Spa’s most popular facial treatment is their HydraFacial Treatment (30-45min, $150). Spa Director Michelle Lucas explains that “HydraFacial uses patented technology to cleanse, exfoliate, extract and hydrate the skin. We use super serums made with nourishing ingredients to create an instantly gratifying glow.” With a combination of Salicylic and Glycolic acids, Felicite’s HydraFacial treatment is effective for all skin types. Michelle adds, “We believe in no pain, and all gain. So we make sure our customers enjoy the experience and delight in the results. We know our customers always want to be their best selves, and HydraFacial helps them get there.”
MARKETING
Felicite Day Spa attracts new clients, first and foremost, by rewarding current clients for referrals. Michelle explains, “We encourage clients to revisit by rewarding them for their loyalty, with a program called “Perkville.” Our clients earn points for every dollar that they spend with us, and can earn points for checking in on Facebook, referring friends, online booking, etc. They can then redeem their points for coupons or save them for free future services.”
The spa also makes use of social media platforms like Facebook and Instagram, where they have gained a following of over 2,500. Their Facebook and Instagram profiles are filled with a variety of content, from informational skin care posts, to holiday-themed photos and in-spa celebrations. Spa Director Michelle says, “We post a lot on social media and do a lot of email and text message marketing.”
TRAINING
With a wide variety of licensed specialists, it is important for any spa to keep their staff trained and up-to-date on the latest technology in their respective fields. Spa Director Michelle explains, “Our vendors provide trainings for our staff for service and product knowledge.” Staff performance is reviewed on an on-going basis. “After every client visit,” Michelle explains, “our clients get an email asking them to provide feedback on their experience with us and we ask them to leave us a review (good or bad). These reviews are read on a daily basis and are used to coach employees on what they are doing well and areas where they can improve!”
Employees at Felicite Day Spa are commission based. Along with the Spa Director, “revenue goals are set, and if met, a profit share is paid out at the end of the year.” Michelle adds, “When we launch new services, employees are given bonuses for selling packages to their clients.”
SPECIAL EVENTS
At Felicite Day Spa, there’s always cause for celebration! From the launch of a new product, to annual women’s events and holidays, Spa Director Michelle loves to host clients and locals for an evening of fun: “We always do launch parties for new services and try to hold open houses on a quarterly basis as well as participate in annual events, like the Pittsburgh Bridal Showcase and Women’s Health Expo. On Black Friday, we offer buy-one-get-one on treatments and gift cards.”
Spa events are no small task, and can often take several weeks or months to prep. In order to stay on top of things, Michelle plans special events “about six weeks in advance, and we revamp these events every year to stay in line with current beauty and market trends!”
REVENUE & RETAIL
Retail is an important aspect of a day spa’s revenue. Felicite Day Spa is no exception. Spa Director Michelle makes product selections based on “best in class and innovative skin care products, as well as educational and brand support.” Clients are incentivized to make retail purchases based on a rewards program. Michelle explains, “Clients earn points in our rewards program when they purchase retail products. We educate them on why they should purchase professional grade products, as well as educate them on proper usage of the products to maximize great results!”
INSIGHT
In her years as an esthetician and spa owner/director, Michelle has gained valuable insight and wisdom on running a business, dealing with clients, and fulfilling your life’s passion. Her biggest piece of advice is: “Dealing with the public isn’t always easy, but it can be rewarding! It’s okay to ‘fire a client’ if they aren’t respectful of you and your staff’s time. Coaching young estheticians and spa professionals on how to grow and book isn’t easy, but it can also be rewarding! Take the time to coach them not only on products, but also on professional development and common sense skills to help them grow personally and professionally.”
