When you consider your social media platforms as vehicles to get your clients to where you want them to go, it’s easier to understand that every single post should have intention behind it. By offering compelling and interesting content to your followers, along with a soft sales technique, you are more likely to get them to perform your desired action or behavior. Assuming you’re a spa or salon, the desired result or behavior is likely booking an appointment or upgrading their next service.
Let’s assume you are doing well promoting your Facebook and Instagram pages already; take your posts to the next level by getting clients to book their first appointment and several appointments after that. Thus, converting “likes” to loyal clients.
Les Nouvelles Esthétiques & Spa
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