In the month of January, many spas find their phones ringing off the hook. While this may sound exciting, much of this noise is not due to new clients exactly, but rather first-time guests eager to claim a prepaid service they received as a holiday gift. In the first month of the year, many spas are inundated with an influx of people cashing in on gift cards, vouchers and certificates, a testament to the festive season filled with cheer and giving that just passed. While this action gives the illusion of productivity, it’s really simply busyness without motion, as the cash register is not actually registering anything.
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