Leaders fail to achieve retail growth for many reasons, one being that they overlook the most important aspect of their business’ success — their team members. Team members play a vital role in retail sales. As a spa leader, you must truly grasp how important team members are to your success, and implement the following four essential business strategies to improve your retail sales once and for all.
SPAS LOSE PROFITS BY DEFAULT
At spas with low performing teams, guests arrive, receive their treatment and leave the spa empty-handed. They aren’t given any home maintenance advice or treatment upgrade recommendations. With each session that ends like this, your spa loses an opportunity to leverage your products and treatments to maximize the guest’s experience AND boost your revenues!Billions of dollars are spent on beauty and self-care products every year! Unfortunately, most spas are not getting their share of the market, missing out on millions of dollars that can be generated from upgrade opportunities and retail sales.
Spa leaders constantly complain about the lack of retail and upgrade sales in their businesses, knowing that they’re not earning as much as they can. But when asked what the consequences are for team members who don’t meet sales targets, they don’t have an answer. How do you expect your team to improve performance and achieve results if they’re not held accountable?
Les Nouvelles Esthétiques & Spa
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