SERVICE & RETAIL
What is the best part about working with brow services in the spa industry?
Hands down it’s establishing the connections that I get with my clients. And creatively expressing myself through the art of brow shaping.
When did you decide to specialize in eyebrow shaping?
When I was in my early 20’s, I worked for a spa doing facials and they were big on brows. And that’s when I fell in love with the service of brow shaping. No matter how old or young, brows are something that everyone will notice. And knowing that I can make someone feel confident and good makes it even more exciting for me.
What approaches did you take to perfect your craft?
Practice, practice, practice! Listen to what the client wants and hear their goals. There’s always a story behind someone’s brows. You want to give them a style that will make them feel comfortable and confidant. Also, a shape that will fit their lifestyle, too.
What is the most difficult part about offering brow services?
When someone comes in with a picture of a famous person or a brow from social media, it’s impossible. They might not have the same features as that person does or same brow hair texture. I believe in bringing out their own natural beauty and showing that their brows are just as beautiful as what they see on social media or on TV.
WORK AREA
What prompted you to choose the size/design for your studio?
I was looking for a studio that brought in a lot of natural light, and a place where people can feel comfortable and converse with each other. I really love to make it a place where as you walk in, you can feel the positive energy in the studio. I also wanted to show women’s empowerment in the studio with art work and Macramé all made by local woman.
Do you tweak the area for specifics events or promotions?
Yes! I’m actually planning an event now where we will be having some Ayurveda and some mindfulness talk. Also, we will be doing readings with an essential oil mixology bar! I feel with events like these, we can bring our sisters together, be there for one another and create a positive and non-judgmental environment where we as women are be able to feel free to open up to one another.
SOLO PRACTITIONER
Why did you decide to work as a solo brow artist?
I wanted people to know who they were going to see when they came to my studio. I also wanted to establish a connection with my clients. I think it is important to have that when it comes to something as important as your brows. I also felt that being a solo artist, you get to be free with your art and that’s something that I am now able to express in my studio.
What are the benefits of being your own boss?
The biggest benefit is expressing your art with out any boundaries. I love coming into my office able to see all my accomplishments that I have made through the years. It’s crazy that we naturally go day-to-day and never notice how far we have come along. And being your own boss, you grow every day.
MARKETING
How do you promote your services?
Most of my work is spread through word of mouth. I do have my social media that I promote through and I have Yelp.
How do you use social media/email platforms for promotion?
On my social media, I post before and after photos. I promote my Brow Oil that I created in 2015. I also use my emails to updated clients on what the monthly schedule is looking like. Once in a while, I do promotions to keep things fun and exciting.
INSIDER TIPS
What trends are you currently seeing in the industry?
I’m loving the natural brows! I’m really excited that everyone is jumping on this. I have been pushing this look for a while now. I’m seeing less dark, over filled brows and more feathered natural brows using a tinted brow gel or just a clear brow gel to keep brows in place.
Do you have rituals or methods of creating positive energy for your studio?
Absolutely! Every week, I do a sage cleanse to the studio. I bring in fresh flowers and an oil blend that I diffuse daily that is made locally just for the studio. The oil blend is Neroli, Spikenard, Lavender and Rose.
What advice would you pass along to other spa owners or those thinking or just starting to offer these specific services in their spa?
Don’t worry about what others are doing. This is an art. Everyone has a different style and something different to offer. Your clients will fall in love with you and what you bring out of them. There is no competition. If we work together, then we all will grow together.
