Have you ever heard the saying, ‘You can’t sell a secret’? It’s worth remembering. After all, what point is there in having a beautifully appointed spa, with an amazing range of pampering and remedial treatments on offer, if no one knows anything about them? This is where a well-planned spa menu not only educates but also entices potential and existing clients to experience more of the treatments your spa has to offer.
Your menu needs to be much more than simply a price list that contains every treatment you offer. Instead, it should be crafted with increasing sales in mind. There’s no question that a well-designed menu will help to generate additional revenue, but the amount of revenue it generates will be determined by the treatments you include, the description of each treatment, and the way the content is presented to the reader.
Les Nouvelles Esthétiques & Spa
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