Spa Director Spotlight:
Anthony Guerrera brings his artistry and more than two decades of experience working for some of the area’s top exclusive spas. Anthony has performed thousands of flawless microdermabrasions, facial and waxing treatments. He specializes in recreating his clients’ youthful appearance through the combination of skin care and is an expert in Brazilian and body waxing.
Awarded “Best of Philly” by Philadelphia Magazine two years in a row, Skincare Lounge SPA offers advanced professional treatments for both men and women looking for fast, efficient and enjoyable glamour. In the heart of center city, this rejuvenation haven specializes in waxing, facial treatments, and state of the art skin care retail. The spa’s owner, Anthony Guerrera, brings a level of artistry and expertise that instills a sense of pride through service and technical excellence. Skincare Lounge SPA strives to provide the best quality service in a relaxing setting – the true mission of our industry.
SIGNATURE TREATMENT
Skincare Lounge SPA’s signature treatment is the Illuminous Microdermabrasion Facial (60 minutes, $85). Spa owner Anthony Guerrera describes the treatment as “a brilliant bio-cell facial that regenerates collagen, fibroblast activity and softens facial contours. Clients leave mesmerized with the many scents and aromas, feeling relaxed and refreshed with enthusiasm.” The facial begins with a thorough double-cleansing using a sonic cleansing brush and modern hand manipulation. The microdermabrasion is performed emphatically on all five sections of the face, including the eyes and lips for a complete, intense exfoliation. Next, a second gentle exfoliation is applied with an enzyme revitalizing mask and a warm lavender-scented towel, leaving skin smooth and translucent. Gentle extraction, a final cleanse, and a luxurious application of oils prepare the skin for the final treatment mask, oxygen spray, and application of SPF 30.
WAXING
Waxing is the backbone of the spa’s revenue. Spa owner Guerrera strives to provide “a relaxing atmosphere and expertise that are sure to make waxing treatments comforting.” The spa offers numerous specialized waxing options, such as single treatment areas, or combination options. All waxing services at Skincare Lounge SPA are performed in private treatment rooms. Both men and women can find any waxing option that fits their needs.
Skincare Lounge SPA offers face and body waxing and asks that hair should be at least one-quarter inch in length for optimal waxing results. To ensure the smoothest effect, Guerrera asks all clients to disclose if they are using any form of Retin-A, glycolic acid, acetone, or any other product that might affect the skin’s balance.
Pre and post waxing care is essential to the spa’s smooth results. Guerrera asks that clients refrain from getting sun or using exfoliating products for 24 hours before and after their service. Clients should not fret, as Guerrera has carefully chosen his favorite pre and post care products that the spa imports directly from Italy.
MARKETING
Skincare Lounge SPA utilizes a broad advertising approach through social media, paid advertising, word of mouth, referrals, and reviews. Spa owner Guerrera explains, “We are always asking clients to send good friends and family to visit Skincare Lounge SPA.” Word of mouth and referrals are simple ways to expand your client base and should not be overlooked as a serious marketing initiative.
Guerrera also implements pay-per-click advertising with Google Adwords. He explains that this form of paid advertising is great for “pinpointing our services” and hitting the right target market. Guerrera also uses Google Maps and Yelp as free advertising from positive reviews: “Reviews give clients honest opinions about all products in and outside the spa, earning their trust.”
The spa also uses weekly promotions to advertise specific services. For example, the Expert Brazilian Wax is available for $35 on Wednesdays and Thursday, as opposed to $45 during alternate days of the week. On Tuesdays, their signature Illuminous Microdermabrasion can be booked for $50, and on Fridays, the Brilliant Bio-Cell Facial for $65. This method of promotion can easily fill the books on days when certain services are slower, giving estheticians the chance to make their full commission for the week.
TRAINING
To maintain Skincare Lounge SPA’s mission of excellence, Guerrera believes that “with dedication and knowledge, we endeavor to be the best at what we do.”The spa staff meets on a weekly basis to address all concerns related to the spa. Being diligent and staying on top of small concerns helps the spa run smoothly.
New estheticians are trained upon hiring, and all staff receives periodic training on new equipment, products, and services. The team also attends two spa conferences annually, including one in Philadelphia. Guerrera enforces education and believes that “this will motivate our staff to take the lead and enhance the client experience at our spa, as our employees will be more educated about the products and services they administer and recommend. However, our goal in the future is to allocate a business budget dedicated to training courses to encourage our team and to keep them on point and up-to-date.”
RETAIL
Skincare Lounge SPA offers several professional lines so that clients can receive customized and tailored treatments. Guerrera emphasizes that “we know all our clients are unique and we endeavor to tailor all our treatments to our client’s individual needs. When you book an appointment with us, you can be sure that you will receive the highest standard of customer service, leaving you feeling young and fresh, glowing both inside and out.”
Products used in treatments are available for retail so that clients can take part of the same experience home with them and continue their path to results. Products are chosen by the spa owner based on employee knowledge and comfort, as well as training so that staff can be quick to suggest the right products for their clients.
