So how do you turn your holiday rush into post-holiday revenue? There are a few tried and true methods that work and can easily be applied to most businesses in general. All they require is a little creative advertising and ensuring that your staff is properly trained on all aspects of the offers, including the “fine print,” to reduce confusion when dealing with the consumer.
Spa gift cards seem to be the biggest go-to gift for that hard to shop for person in someone's life, and for good reason – it’s easy to purchase, easy to use, and allows the recipient the flexibility to choose what they want. These are great benefits to the customer, but what about the benefits to the business? If you are simply selling a gift card, it ends there. You’ve made that set amount of money. Maybe you will have the chance to up-sell, but you can’t guarantee that the customer will come in during the time you need them the most, or can you?
Les Nouvelles Esthétiques & Spa
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