Designing a comprehensive spa menu is crucial to communicating your spa’s identity (who your spa is and what your spa is all about). Your spa menu is printed and/or digital piece reflecting your spa in its entirety and therefore your brand’s messaging must stay consistent. When you have multiple locations, if it is even more important that you follow one core menu and your services provided in each location are consistent, so clients feel comfortable going to any of the locations. When I began my spas, one of my first steps in creating the vision was creating the menu. Over time, I continue to refine it as we refine our spa’s vision, continually add on new services, and strive to stay up to date with technology. We choose to have our spa’s menus in different forms such as individual service cards, trifold menus in specific categories, a booklet to include all the spa has offer and an online version integrated in our website as well as a downloadable pdf
Spa menus need to be a representation on what is your spa’s core purpose, why should they choose you, where you are, solid descriptions of your treatments and/or key products and contact information. Some spas choose to have themes to guide the client through an extensive menu and other spas prefer to keep the menu short, direct and simple. Either way, the menu you decide on needs to reflect your spa’s vision. Here are some basics that are important to consider when creating your own spa menu.
Les Nouvelles Esthétiques & Spa
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