REEL THEM IN!
The best chance a groom has of being introduced to the spa is through the women in his life — namely his fiancée. A couple’s massage is a great way to familiarize the groom with the spa. Once he makes that first visit and feels comfortable, he is much more likely to come back for other services.Two key ways that you can make your spa a likely destination for men is by having a separate male-focused menu and making sure your website includes photos of men receiving your treatments. Having a section specifically tailored for men and grooms on your treatment menu conveys the message that men are a normal and welcome presence in your spa, which makes it easier for them to give the spa a chance. When they see treatments catered to their specific needs, they know they’re not just visiting a woman’s world and reassures them that your spa is a place for them too.
Les Nouvelles Esthétiques & Spa
CONTINUE READING YOUR ARTICLE WITH A LNE MEMBERSHIP
