Keeping our chairs and treatment rooms full presents a challenge in any season, and summer is a special case. Ensuring it’s a season of flourishing finances can be difficult as we juggle the shifting vacation schedules of clients and team members; but it can be done. I know. As the owner of Solaris Aveda Salon and Spa, I’ve witnessed our bookings dip with summer, and as the co-founder, owner and head coach at Empowering You, I’ve seen our clients hit this same slump. In my business and as a consultant and coach, I’ve found ways to combat the summer slowdown and grow.
FACEBOOK PROMOTIONS
We are big on Facebook promotions. Solaris announces specials, flash sales and events on our Facebook page, and we are always happy when our clients tag us in their new-do selfies. Likewise, Empowering You uses Facebook to celebrate the accomplishments of our coaching clients, from those little victories they achieve to the classes, weekend intensives, webinars and Facebook Live training sessions we do. Your salon should do the same. But you already encourage your clients to tag you; you share your specials and events; and you have a half dozen albums showing off your best work.
Les Nouvelles Esthétiques & Spa
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