"There's always a new buzzword or name to create excitement for something that was popular 10 to 15 years ago," says Rebecca Bauknecht, lead esthetician and makeup artist at Aspira Spa at The Osthoff Resort in Elkhart Lake, Wisc. "When the trend comes back into play, with maybe a little tweak or a more modern version of it, rebranding it makes it fresh again.
Les Nouvelles Esthétiques & Spa
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