In the spa industry, we’ve come to understand that opening a spa isn’t enough to get clients to come to the door. It takes work, effort, marketing and much more to make it happen. And it’s the same for every component of the spa. Yet it seems that most spa professionals haven’t realized that this goes for product retail sales as well. So many professionals still seem to believe that you just have to put some products on a shelf and clients will buy them!
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