How long have you been doing brow services?
I’ve been doing brows for over 22 years. I started as a makeup artist and while working on clients, I would start fixing up their brows. It all grew from there!
What is your favorite thing about doing brows?
Eyebrows can make you look ten years younger and ten pounds thinner! It’s an easy way to get a natural lift and bring out a woman’s natural beauty.
How long have you been in your current studio?
I have been in my current space for six years. When I first moved to Florida, I opened a makeup studio in Palm Beach. I wanted to bring in all my favorite brands as a makeup artists and I knew the area had a lot of snow birds that would be familiar with the makeup lines I carried. I built a large clientele there and gained recognition for doing brows. Unfortnatley, I had to close the studio.
I had always followed Anastasia Beverly Hills, even since the 90s. They needed a brow artist so I took the job and was their most successful brow artist for many years. Eventually, it was time for me to have my own space and I couldn’t think of a better place than the Biltmore.
What do you like best about working from the Biltmore?
It’s just a beautiful hotel. You get the best quality clients and have access to many locals. I have a great relationship with the director, they trust me and believe what I recommend is best for clients. It’s the best of both worlds.
Do you offer other services besides brows?
I offer brow shaping, brow tints, microblading, lash lifts and full face waxing.
What is the newest service you offer?
My most recently added service is the lash lift. I’ve been doing it for about a year and a half. I like to focus on one thing at a time, so once I had mastered brows and microblading, I felt I could add another service to my menu. Brows are still my favorite!
What brow trends are you excited to embrace this year, and which are you ready to leave behind?
I’m excited about the natural bushy brows that are coming in style. I love leaving brows a little messy with hairs going in different directions. It hides imperfections in the brows.
I’m ready to ditch the over-done brows! Too much highlighting, just like on the face, is great for photos but isn’t realistic in everyday life.
What is your average client demographic?
I have a broad range of clients. From young girls around 11 years old whose mothers want to make sure they don’t ruin their brows, to women in their 50s looking to grow out their brows from over tweezing in the 90s!
Do you see male clients often?
Not as often, but I do see them. With male clients, it’s important not to shape too much! It can make the brows look too feminine.
What is your go-to regimen for growing back over-plucked brows?
I can’t underestimate how important it is to brush your brows. It helps exfoliate the skin under the brows and bring circulation to the skin around the brows to promote growth. I always give my clients a few spoolies and instruct them to brush their brows before cleansing their skin.
I recommend Revitalash to help grow the brows and have seen great results!
How do you use social media to grow your business?
Social media is great because it gives you a presence. It’s a good way to see people’s work. You no longer have to carry around a portfolio! I definitely notice that when I’m active on social media, I gain more clients. It’s difficult to stay on top of it, but younger artists are already trained to use social media so they are one step ahead!
