The global wellness industry has reached an all-time high of 3.7 trillion dollars, according to the Global Wellness Summit’s 2018 Global Wellness Trends Report. As people around the globe begin to embrace wellness and take their health into their own hands, new trends continue to arise every year. With the turn of the New Year just behind us, this year’s wellness trends are starting to take shape. It’s time to wake up to this year’s wellness trends and take advantage of the growing business opportunities at your fingertips! Here are LNE & Spa’s top five wellness trends for 2019:
1 CBD Goes Mainstream
If you missed the CBD train last year, don’t worry! It’s not going anywhere in 2019. In fact, the growing commercialization of CBD means more people are becoming familiar with, educated about, and users of CBD. This means more clients will be open to trying topical CBD spa and skin care treatments, as well as alternative CBD therapies in wellness centers. The every day consumer is no longer scared away by misinformation about CBD and its non-existent psychoactive effects. The compound is nonpsychoactive (meaning it does not produce the ‘high’ associated with cannabis use), making it a safe and effective option for users who may be concerned about the mind-altering effects of other cannabinoids such as THC.
The health benefits of CBD are vast, ranging from pain relief to anti-anxiety, anti-seizure and improved sleep. Topically, CBD will help calm, soothe, heal and revitalize any skin in treatment. It works to support the controlled healing process both pre- and post-laser or chemical peel. CBD provides a supportive anti-aging, acne facial treatment and it can be used to calm post-wax, even preventing ingrown hairs.
Take advantage of the growing acceptance of CBD by striking up a conversation with your clients. What is their experience with CBD? What have they heard about it? Stock high quality CBD infused products and samples so clients can try it in the comfort of their own home before diving into the world of CBD skin care and spa treatments.
2 Sleep Science
We’re all familiar with the circadian rhythm. It’s out body’s natural biological clock. Contrary to popular knowledge, our circadian rhythm dictates more than just sleep. It regulates two important hormones: cortisol and melatonin. The stress and sleep hormones, respectively. In 2019, the importance of our sleep cycle will be centered on more than just catching enough zzz’s. Sleep science is going even deeper with an added focus on how sleep affects our hormones, and therefore our mood and feeling of wellbeing.
In a person with healthy sleep habits, cortisol should peak in the morning to get us alert and ready for the day. Conversely, melatonin should peak in the even to prepare us for a deep slumber. Unfortunately, poor sleep habits can get these patterns out of whack and make us feel drowsy and stressed.
Prepare to see a rise in sleep related drinks, supplements and gadgets to help us regulate, track and analyze our own sleep patterns. Use these tools to your advantage in the treatment room to treat stress related acne and premature aging. Educate your client on the importance of proper sleep and encourage them to track their sleep patterns to see continued improvement in their mood and their skin!
3 Brain Food
As a child struggling to eat your vegetables, did your mother ever tell you it was “brain food” in order to convince you to eat it? Did it work? This is the concept behind another one of 2019’s breakthrough wellness trends: brain health.
In the past year, new information about brain health and the current rate of brain related illnesses has emerged, awakening the population to the reality that our brain is an organ, too, and we need to take proper care of it. With the growing rate of Alzheimer’s, brain health and awareness is more important than ever before. Current statistics show that by the year 2050, the cost of Alzheimer’s disease with completely overwhelm our health care system. This is way the practice of prevention is a major wellness trend for 2019.
The focus turns to nutrition when practicing preventative brain health. Nutrients such as antioxidants and healthy fats are key for providing the brain with proper fuel. Similarly, the brain must be properly exercised. Make it a point to learn a new language or skill to help strengthen your brain.
The toll that technology takes on our brain should not be ignored. From the overexposure to blue light, to the declining interaction with others in exchange for more screen time, make personal connection a priority this year.
4 Active Recovery
Nothing heals sore, injured muscles better than RICE: rest, ice, compression, elevation, right? Well, this wellness trend for 2019 might say otherwise. High tech recovery is emerging as the latest generation of tools and machines for muscle recovery take the stage.
Recovery gadgets such as massage guns and vibrational recovery beds are helping athletes and everyday gym-goers recover from their workouts with purpose. Backed by science, the latest reachers confirms what many of us in the massage industry already know: that massage therapy improves muscle performance and increases range of motion after workouts.
Today, consumers are looking for ways to bring that massage therapy recovery element into their homes. Recovery gadgets are helping them do just that.
5 Transparency
As consumers are getting more educated on what they should be putting in and on their bodies, beauty and wellness brands can no longer hide behind aesthetically pleasing packaging to shield undesirable ingredients. If there’s one thing consumers are demanding of the personal care industry, it’s transparency.
We want to know exactly what is in our products, and we don’t want to go on a journey to find it. Clearly labeled ingredient lists are now becoming a focus on packaging labels. From tampons to supplements to facial creams and oils, no brand is safe from this new consumer demand for better ethics when it comes to ingredient transparency.
Be a driving force behind your client’s quest for transparency by sharing with them what ingredients you are using in the treatment room, and give them helpful printouts to take with them into the grocery store and beauty counter with a list of good and bad ingredients to look for when glancing at product labels.
