Winning Over The Holistic Client – Adjust your menu and your marketing

Holistic skin care clients are a growing market for estheticians and spa therapists. The natural and organic beauty market is expected to reach an estimated 25 billion dollars by 2025, according to a report by Grand View Research, Inc. This growth translates into real, paying customers and loyal clients for your business. The holistic market has a lot to offer your business, but what do you need to offer your clients in order to reap the rewards? Here’s how to approach holistic clients in a way that connects with them and their needs:

INSIDE-OUT CONSULTATION

Holistic clients are looking for more than just a facial and a suggested skin care routine. Be prepared to lay out a comprehensive treatment plan that addresses not only their skin care concerns, but also their daily stress, hormonal imbalances, mindfulness practices and spiritual hunger. Be prepared to offer suggestions on dietary changes, supplements, stress relief habits, and mindfulness tools to better support your client’s journey.

Consultations with holistic clients can be expected to take longer than with conventional clients, as you are addressing more than just the skin. Sit with your client in an area away from the treatment room and retail area. Offer a quiet, comfortable place to chat about his or her goals and about how he or she wants to feel and look in a few months time. Take note on how your clients talk about the way they feel and how it is connected to how they look. It is your job to bridge that gap and offer treatments to create harmony between the two.

HOLISTIC LINGO

While the most popular facial on your menu might be called the Non-Surgical Face Lift, holistic clients are looking for a different set of adjectives when it comes to their spa treatments. Holistic means “the whole picture.” Clients want you to take care of their whole self: mind, body and spirit in the treatment room. Altering your language from words like “advanced delivery” and “results-oriented” to more comprehensive,